While Tubegeeks has been hanging around at Newfronts one of the biggest players in online video, who is NOT presenting here has been making some big moves of their own. Fullscreen, YouTube’s largest independent multi-channel network has announced two major coups of its own this week.
The network, which is best known as the home to top shelf YouTubers like Shane Dawns and Brittani Louise Taylor, has added another jewel to its crown by inking a partnership deal with Grace Helbig. Months after leaving My Damn Channel, the network that incubated her breakout channel Daily Grace, the youtube comedienne now known as ItsGrace is an independent no more. Her deal with include channel management, brand integration, and production support for her channel. After struggling to gain control of her original content from My Damn Channel Tubegeeks can’t help but wonder if Grace insisted on controlling her own intellectual property before signing with the “Power to the Creators” network.
In equally exciting news, YouTube comedy entrepreneurs and top tier Fullscreen Partners Benny and Rafi Fine of the Fine Brothers have revealed an order from Nickelodeon for 13 episodes of a show tentatively titled “React to That.” The show, being developed with former Nick Star and current programming exec Nick Cannon, will be based on the Fine Bros popular Kids React Series in which children react to viral videos and other pop culture artifacts. The deal marks a big step for the Fine Brothers whose pop-culture riffing series has conquered YouTube and for Fullscreen who has set their sights on wider mainstream exposure for their collection of new media stars.
While the MCN landscape has been in a protracted period of consolidation and acquisition Fullscreen has remained independent, turning down acquisition offers from major media brands. With an ever growing stable of talent and a demonstrated ability to take that talent beyond the web and into mainstream venues, it seems likely the Fullscreen will continue to dominate the MCN scene for the foreseeable future.