This week kicks off the Interactive Advertising Bureau’s 2014 Digital Content NewFronts. Taking a page from television’s annual Upfronts leaders in the online video industry will gather in New York City for an expanded two weeks schedule of presentations featuring their latest content and advertising strategies. The goal will be to share insights and lure advertiser dollars with a new slate of digital programming and marketing tactics. This year’s NewFronts will feature an expanded roster of presenters. Returning presenters AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft, Yahoo, Crackle, Conde Nast Entertainment, The Wall Street Journal, and VEVO, and Popsugar will be joined by hotly anticipated newcomers BuzzFeed, The New York Times, National Geographic, Scripps Networks, Time Inc., Time Warner Cable, Vice Media, and the newly Disney Acquired Maker Studios. A full schedule is below.

WEEK ONE

Monday, 4/28:
9-11am: New York Times
12-2pm: BuzzFeed
3-5pm: Microsoft
6-8pm: Yahoo

Tuesday, 4/29:
12-2pm: Time Warner Cable
3-5pm: Conde Nast Entertainment
6-8pm: AOL

Wednesday, 4/30:
9-11am: Hulu
12-2pm: Sony/Crackle
3-5pm: Scripps Networks
6-8pm: Brandcast (Google/YouTube)

Thursday, 5/1:
9-11am: Time Inc.
12-2pm & 3-5pm: DigitasLBi
6-8pm: Popsugar

Friday, 5/2:

9-11am: The Wall Street Journal
12-2pm: Time Warner Cable

3-5pm: Vice Media
6-8pm: Endemol

WEEK 2

Monday, 5/5:
12-2pm: PBS Digital Studios
6-8pm: Vevo

Tuesday, 5/6:
3-5pm: National Geographic
6-8pm: Maker Studios

Wednesday, 5/7:

12-3pm – IAB Newfronts Insight Lunch

 

Newfronts typically feature a wide array of panel discussions, presentations, celebrity guests, and social events meant to demonstrate the dynamic nature of the online video industry. Tubegeeks will be attending several Newfronts presentations this year so check back here for a summary of new trends and a sneak peek at some emerging content from new publishers and old favorites.