If you want to rack up views on your online videos, metadata (i.e. your titles, descriptions and tags) are important if you want to show up in search results. But an infographic from social video platform Telly shows that social trumps search when it comes to video discovery–at least on mobile.
Mobile video viewing is at an all-time high, with 78 million viewers watching video on mobile devices. Of these, 67 percent are discovering video via social recommendations while only 32 percent are discovering them via search.
Of course, search is still an important way for users to discover your content, so you don’t want to start skimping on your metadata in favor of sharing your content on Facebook and Twitter. But this infographic should prove that you shouldn’t be ignoring social media either–especially since 25 percent of global YouTube views come from mobile devices, according to the latest YouTube Statistics.
Working on building your presence on Facebook, Twitter, Tumblr and more specifically video-related social networks like Chill will help you proliferate social sharing of your content. We’ll be bringing you guides and tips on how to grow your presence on these networks in the future. In the meantime, check out the infographic below and let us know what you think.
Which networks do you share your video content on and what sort of results have you seen?